We
each have our own unique passion.
Every
arts organization (AO) and business (B) needs advertising.
As
I started this idea of finding good sources of funding for an orchestra, I
thought about how successful the book sale was for the two orchestras in Saskatchewan,
but this needs a lead person to organized book, price and co-ordinate a
book-sale event with a store front.
I
then realized that there are many possible items that could be donated to an AO
not just books, but even high-end value items like jewelry and cars.
Seeing
then that if an AO starts a book sale, or other “sale” program they may be just
challenging the viability of existing business such as used bookstores. It is
an obvious switch to work with the local businesses as donation sights for the
arts organization.
So
the idea is that local specialty stores like jewelers and used car lots accept
donations of items that would be resold to support the AO.
If
an AO sets up official donation/resale locations both the AO and the B could
benefit from mutual advertising. The B could improve its “class” by being
associated with the AO, there would be an increase in merchandise and customers
for the B plus both would increase profit assuming the B was give a percentage
of the sale of the donated items.
This
system seems very simple to me, an AO’s passion is obviously not that of a
bookseller.
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